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Tgt 2.5m Commuters Train Advertising in London & South East

Provided by KBH On Train Media
High impact Traincard panels inside trains which delivers high cover & frequency among ABC1 commuter audience.

Tell us about the Opportunity / What is it?

KBH provide high quality advertising opportunities on thousands of train carriages operating across the London,South East and Southern region. In-carriage Traincard advertising reaches a large, affluent audience at one of the lowest cost per thousand of all the main media. Regularly included on the schedules of major outdoor advertisers, train advertising delivers exceptionally strong frequency with more than a million residents engaged in repetitive commuting behaviour.

What is the Marketing Objective?

Awareness, familiarity, interest, image, trial, repeat, retention

How does it work?

Over 40,000 traincard panels in over 4,000 carriages. Large upmarket audience. Long dwell times, high frequency, low cpt, web/mob access allows time for Direct Response. Adds 25% cover to a tube card campaign

Who's used it in the past?

Over the past 12 months, major advertisers on trains include: Unilever, P&G, BA, Actimel, The Times, Ford, Sky, Mercedes, Vodafone, T-Mobile, Orange, Monarch Airlines, Moneysupermarket.com, Swiftcover, Prudential and many more ... For an extensive list, visit our website at: www.kbhtransportmedia.co.uk

Features / Benefits

Traincard advertising delivers exceptionally strong cover and frequency among affluent commuters and other heavy rail users, with over 2.5 million passengers each month.Over 4,000 new and refurbished carriages have been introduced to the network over the last 5 years, providing a fresh context for display advertising that is welcomed by passengers. Traincards also deliver engagement in a captive environment - where average dwell times exceed 22 minutes - providing superb opportunities to develop greater detail in your message.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.5 million passenger journeys each weekday
16 - 24
25 - 34
35 - 44
Both
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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