This idea is archived

Tgt Families with 'Imagine That' - Movie Association Opp

Provided by Paramount Pictures UK
A financial executive (Murphy) who can't stop his career downspiral is invited into his daughter's imaginary world.

Tell us about the Opportunity / What is it?

In Paramount Pictures' family comedy "Imagine That," Eddie Murphy stars as a successful financial executive who has more time for his blackberry than his seven-year-old daughter (Yara Shahidi). When he has a crisis of confidence and his career starts going down the drain, however, he finds the solution to all his problems in his daughter's imaginary world.

What is the Marketing Objective?

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

How does it work?

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with Imagine That. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products.

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealKids and Family.
0 - 9
16 - 24
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Sep 09POS PROXIMITYBRANDED CONTENT / VIDEO
SALES PROMOTION
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