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Tgt Teens & Students with GI Joe - Movie Association Opps

Provided by Paramount Pictures UK
Coinciding with G.I. JOE's 45th anniversary in 2009, Paramount Pictures reinvent the property as as a live action motion picture

Tell us about the Opportunity / What is it?

Paramount Pictures and Hasbro, whose previous collaboration was the worldwide blockbuster "TRANSFORMERS," have reunited for another extraordinary action-adventure "G.I. JOE." From the Egyptian desert to deep below the polar ice caps, the elite G.I. JOE team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer Destro and the growing threat of the mysterious Cobra organization to prevent them from plunging the world into chaos. "G.I. Joe" is directed by Stephen Sommers ("The Mummy," "The Mummy Returns").

What is the Marketing Objective?

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

How does it work?

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with G.I Joe. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealTeens / students with a male bias
16 - 24
25 - 34
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL03 Aug 09 - 07 Sep 09POS PROXIMITYBRANDED CONTENT / VIDEO
SALES PROMOTION
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