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The Chrysalis Radio Travel Survey, a listener insight.





Provided by Global Radio
This survey offers insight to the travel habits of our listeners. Useful information for anyone working in the travel secto




Tell us about the Opportunity / What is it?

To gain real insight into our listeners and their travel habits we questioned 2100 LBC, Galaxy, Real Radio and Smooth 2100 listeners aged 15+. Their resonses have given insight into; frequency of holidays, choice of destinations, types of holiday, the booking process amongst other findings. A must read for all working in the travel sector.

What is the Marketing Objective?

We can help you by offering insight into our audience and their travel habits.

How does it work?

The survey was sent out to the VIP listener database for the Galaxy Network, and via the website for LBC 97.3 in London, and the Real Radio stations in Wales, Yorkshire, Scotland, and Smooth in London and Manchester. The listeners were incentivised to answer the questions . The results were then tabulated and checked by our Research team and trends were analysed.

Who's used it in the past?

The information from this survey has been useful for all kinds of advertisers in the travel sector, ranging from; specialist to online to traditional travel companies.

Features / Benefits

This survey gives an insight into the travel market from the point of view of the 15 - 34 year old consumer, as represented by the Galaxy Network, and the 25+ year old consumer represented by LBC, Real Radio and Smooth.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2,100 adults aged 15+
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearEDUCATE CONSUMERSPUBLIC RELATIONS
RESEARCH
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