This idea is archived

The World Cup antidote





Provided by Time Inc. UK
If you advertise to women on TV then next summer will be very expensive. But you can sidestep inflation with IPC's weekly titles




Tell us about the Opportunity / What is it?

The World Cup will have a huge impact for female orientated advertisers. During the tournament male focused advertising will flood television as football dominates TV schedules. The result will be disproportionately expensive TV female CPTs and ratings will be hard to find. To avoid increased advertising rates, reduced female audiences and reduced advertising opportunities advertise in the IPC Connect and tx magazine portfolios.

What is the Marketing Objective?

keep your brand 'front of mind' amongst main shoppers for the two months when mainstream TV just won't deliver for you

How does it work?

Through a variety of mechanics such as supplements, sponsorship, fractional space or advertorials, we can integrate brand messages and deliver stand out during this busy advertiser period to a hard to reach female audience.

Who's used it in the past?

A number of clients have experienced the benefits of advertising in Connect and tx titles. Check out the case study

Features / Benefits

Ratings. The World Cup 2006 is in peak-time. No Corrie, no Emmerdale, no The Bill … just football … lots and lots of football. IPC weekly titles will provide the ratings that TV is not delivering Lower female CPT and more targeted than TV Millions of readers each weeek and no reduction in female audiences Each magazine has a clearly defined core readership which means that you can target your products to those most likely to buy them Reach consumers in the most ‘engaging’ media there is.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSix million main shoppers
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 06 - 30 Jun 06POS PROXIMITY
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