This idea is archived

Thomas the Tank Engine experiential cinema opportunity

Provided by Pearl and Dean Cinemas Ltd
An opportunity to sample your product to kids at Thomas the Tank Engine screenings at Vue cinemas nationwide.

Tell us about the Opportunity / What is it?

To celebrate Thomas and Friends 65th anniversary Vue have teamed up with the gang to bring their latest movie 'Misty Island Rescue' to the big screen. Pearl and Dean are offering you the opportunity to demonstrate and sample your product and put it right into the hands of the consumer. Reaching around 32,500 people this is the perfect way to target children aged 3-10 and their families.

What is the Marketing Objective?

Opportunity to build brand awareness and drive trial of your product.

How does it work?

This opportunity allows you to sample your product in cinema foyers and place it into the hands of your consumer. Sampling is an effective and memorable way to promote your brand and with an average foyer dwell time of 15 minutes, cinemas are the perfect place to target a captive audience. We can offer sampling at a number of sites and activity can be scaled to meet your needs. A brand ambassador will be present at every even ensuring maximum impact for your brand.

Who's used it in the past?

In the past cinema sampling has proved to be a successful venture for many brands including Nesquik, Oreo and Jammie Dodgers.

Features / Benefits

Thomas the Tank Engine is a house hold brand that is known and loved by children of all ages. This celebration allows children to see Thomas on the big screen and this is your opportunity to be a part of the excitement created by Thomas' 65th birthday.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach around 32,500 children aged 3-10 and their families
0 - 9Male
Both
Kids HH
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL02 Oct 10 - 03 Oct 10DRIVE TRIALEXPERIENTIAL
SAMPLING
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