This idea is archived

Want to speak to loyal radio listeners who pay attention to ads?

Provided by Global Radio
LBC 97.3 has exceptionally loyal listeners who tune into the stationmore than any other London commercial station

Tell us about the Opportunity / What is it?

The speech format of the radio station gives us greater flexibility on air. From award winning creative, bespoke promotions and advertiser funded sponsorship, to podcasting, interactive and cost effective commercial airtime, the possibilities are endless.

What is the Marketing Objective?

LBC 97.3 is a speech based station targeting upmarket, opinionated, educated listeners, 83% of which are main shoppers and 78% of which are homeowners. If that demographic is important to you, then talk to us as we have meaningful conversations with them daily and can help your brand interact with this distinct comunity in an effective manner.

How does it work?

As an example, we recently ran an advertising campaign for the upmarket travel company, Page and Moy, promoting three different types of holidays. At the end of the adverts we encouraged listeners to text a key word to receive a holiday brochure for the holiday of their choice. In some cases this was the first time that they had texted the radio station, illustrating that if the offer is right, they will respond.

Who's used it in the past?

Marks and Spencers, Sky, Sainsbury, Direct Line, Samsung, B+Q, Tourism Ireland, Lux Air, Page and Moy, Scottish Widows, Abbey National, Vodafone, Camelot, The COI and Confused.com to name but a few.

Features / Benefits

LBC 97.3 offers access to a hugely loyal section of consumers who listen for an average of 10.9 hours per week, giving the station the highest figure of any London commerical radio station. In addition, 24% do not listen to any other radio station and they are 40% more likely to listen to adverts on the radio, compared with music radio audiences. So frankly they are more valuable consumers!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
35 - 44Female
Male
AB
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearEDUCATE CONSUMERSSPONSORSHIP / MEDIA
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