Reference Title Provided By 5973 WH Smith in-store till-point sampling & 'bounceback' vouchers Confero Marketing Limited
	At a Glance Guide Price £51k to £100k   Product sampling activity is quoted on a Cost per Thousand basis. 'Bounceback' Voucher quoted on quantity with production inclusive. Reach & Frequency Average daily footfall of 1.2 million. Target Audience All adults All Genders All Classes Main Shopper Media Type RETAIL MEDIA Location All Regions Timings All Year   All year round availability. 1 week and 2 week campaign periods available. Marketing Objective DRIVE TRIAL   Get your brand message in front of up to 6 million WH Smith customers per week. Communicate Brand promotion, Sales Promotion, Product Sampling and/or point of purchase 'Bounceback' voucher/coupon distribution across up to 900 WH Smith stores including High Street, Airport and Rail Stores. Ideal for branding and awareness, direct response or competition element. Opportunity Type SALES PROMOTION/ LICENSING SAMPLING   Download Attachment Estimated download time: 5 secs View Website Contact Details View all opportunities by this company Email this opportunity to a Colleague

	Tell us about the Opportunity / What is it?

WH Smith is the leading CTN in the UK. Confero provides brands with unique access to WH Smith customers through exclusive point of purchase product sampling, Brand Ambassador staffed in-store brand promotions, A5 promotional literature, and the opportunity to reach up to 6m WH Smith customers per week with branded 'Bounceback' Vouchers/Redeemable Coupons.

	How does it work?

On campaign booking only requirement is stock delivery to one address. Confero arranges fulfilment and compliance on product sampling activity with delivery to stores and full ongoing campaign management. Weekly promotional programme with vouchers issued by WH Smith staff to all customers when making a purchase. The sample/Voucher is handed to the customer with receipt as part of the payment process.

	Who's used it in the past?

This is a new initiative with WH Smith. We are currently sourcing a 'launch' advertiser.

	Features / Benefits

Full National UK Cover. WH Smith is one of the largest and most trusted retail groups in the UK with over 900 stores. Store locations include all major Airports, all major Rail terminals and Shopping Malls. WH Smith has a store within 399 of the top 400 UK High Streets. Over 800 million customers pass through a WH Smith store every year. Audience representative of UK population. WH Smith is BAA's preferred CTN retailer. Huge exposure and campaign reach potential.