This idea is archived

Sponsorship of Pop Science programming on the Discovery Network

Provided by Sky Media
Pre-Christmas opportunity to engage with 3.1m ABC1 adults who regularly spend their time and money on the latest gadgets.

Tell us about the Opportunity / What is it?

Discovery's popular science programming is constantly searching for the answers to the big questions; about life, the universe and, well, everything. We champion the science which sparks conversations and makes people think differently. The content and channels are full of energy and present the science behind everyday events in an imaginative, fun and entertaining way. Sponsorship of Pop Science programming from Discovery is the perfect pre-Christmas opportunity to engage with 3.1M ABC1 adults who regularly spend their time and money on the latest gadgets.

What is the Marketing Objective?

An excellent opportunity for a sponsor to build awareness and brand recall

How does it work?

Sponsors have the opportunity to sponsor the strand across Discovery Channel, Quest and Discovery Science channels for 1, 3, 6 and 12 months . Programming includes: Mythbusters, How Stuff's Made, How Machine's Work, How It's Made and more. This equates to 300 hours programming per month, and sponsor's branding will appear on all promotional material. Sponsors will receive accrediation on opening & closing credits plus break bumpers and 8 idents (80 seconds) per commercial hour.

Who's used it in the past?

This is a brand new opportunity, however would benefit all brands.

Features / Benefits

- Create an association with some of the nations favourite past times. - Documentaries on Discover offer highly respected, intelligent, innovative, branding strategies to satisfy your brands and consumers needs. - Build brand awareness with an interested, niche "choose to watch" audience.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1+ coverage of 3.1m ABC1 adults @ an OTS of 21
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service