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Bauer TV - epk theatrical/home ents/game promotional activity

Provided by Bauer Media
Showcase promotional spots to maximise exposure for cinema going, DVD buying and the computer gaming audience.

Tell us about the Opportunity / What is it?

Use Bauer tv to showcase your film, DVD, Gaming release (or anything with an EPK for that matter). This is a perfect way to connect with a 16-34 year old audience that are massively into entertainment brands. Bauer create and schedule 60" promotional spots cut from your EPK. These spots conclude with a release themed competition spot offering a must have prize. Bauer also create and schedule 10" blipverts to compliment the 60" spot. Bauer can also offer sponsorship of bespoke relevant playlists within it's schedules as part of this package.

What is the Marketing Objective?

The main objectives of this is to offer a larger showcase of the clients release - be it film, DVD or game, as well as a level of interactivity with the competition. Entries for competitions of this nature typically run to 1,000+ and the EPK package also offers excellent 'cover' the 'investment' ratio. For this type of promotion, TV, especially Music TV is the perfect medium.

How does it work?

Using an EPK, Bauer TV can create a bespoke 60" promotion at low cost by utilising out Promax Gold Award Winning creative department. The piece will be VO led, will showcase key clips and will conclude with a competition mechanic. This can also be complimented by blipverts with a similar feel. All activity will be created with key objectives in mind and all will effectively target the 14 million viewers we reach per month.

Who's used it in the past?

Universal, EA Games, Lionsgate, TCF, EFD, Paramount, Warner, Eidos, Ubisoft to name but a few. Examples of case studies are available on request.

Features / Benefits

The agency/client is allocated their own account handler who oversees all aspects of the communication from production to delivery, to post campaign reporting.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults- 16-34 years of age
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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