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Beauty & Grooming-Multi-Format campaign

Provided by Primesight
Targeted 6 Sheet panels specifically for beauty & grooming brands. Includes proximity 6's, 350 Portraits & Health Club panels

Tell us about the Opportunity / What is it?

Primesight Beauty & Grooming offers health, grooming & beauty advertisers the chance to take advantage of a unique multi-layered campaign package that includes Point of Sale 6 Sheets, Health Club 6 Sheets & 350 Portrait backlights. The campaign includes 300 x Health Club panels chosen for their proximity to key health & beauty areas within the clubs, 400 x Nationwide 6 Sheets in proximity to Boots, Superdrug and well known pharmacies to encourage purchase propensity & 10 350 Portrait Backlights to improve visual standout- ideal for fragrance & premium brands.

What is the Marketing Objective?

Being the only multi-layered package of its kind in the Outdoor market, Primesight Beauty & Grooming gives brands the chance to be seen in three key locations at once, hitting consumers when they are out and about, travelling and working out or relaxing in the gym. Health Clubs offer the right environment to connect with consumers who are interested in looking and feeling good and using top brands. Experiential opportunities are included and we can put brands directly in the hands of people to try before they buy.

How does it work?

This unique combination of formats & environments create a one stop shop for beauty or grooming products. Brands can take one, two or all campaign elements to tailor make the opportunity to their desired audience.

Who's used it in the past?

This is a new campaign which has already had a wealth of interest.

Features / Benefits

Access to an ABC1 audience of over 1 million male & female members every fortnight. Experiential opportunities available within the health club including sampling, washroom panels & additional Point of Sale materials.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 1 million ABC1 Males and Females
16 - 24
25 - 34
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURE
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