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CASE STUDY: PriceRunner use Tube Car Panels to raise awareness.

Provided by Exterion Media
PriceRunner.co.uk ran a Tube Car Panel campaign and followed up with research on 18-64 year old internet users.

What was the Challenge / Background of the Campaign?

In June 2005 PriceRunner.co.uk, the price comparison website, ran a Tube Car Panel campaign to raise awareness of their little known brand. Research was carried out on 18-64 year old internet users living or working in London to discover how effective the campaign had been. Some of the key findings were that spontaneous awareness increased from 7% to 16% for any mention. Plus the numbers of people who claim to use PriceRunner has increased by well over 100% following the PriceRunner campaign. This was a successful campaign with 1/3 of all adults claiming to see the ads. Find out more...

What was the Campaign Objective?

To raise awareness of a little known brand.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-64 year olds; 150k people enter tube every hour. 74% ABC1
25 - 34
35 - 44
Both
ABC1
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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