Tell us about the Opportunity / What is it?
The Screen on the Green is the largest provider of cinema under the stars in south England. In 2010 it will offer over 40 screenings including a selection of films attracting the whole family, couples and friends. The films are a mixture of Hollywood Classics, Modern, Art house and Bollywood. This is a unique opportunity for a Headline Sponsor, Sampling or Screen time campaign across 40 sites throughout the summer. Idyllic locations, perfect for outdoor screenings, from country parks to national trust country houses including Dulwich Park, Leeds Castle, Holland Park & more.
How does it work?
The headline sponsor will receive 60" commercial/content space prior to all showings, branding at the entire open air cinema, including website. Integrated branding on all promotional material and signature, plus sampling opps and more for your brand. As a Sampling Partner there will be category exclusive access to the sites for a maximum of 4 clients, branding on marketing material, chance to host a branded tent, on screen message before all films and more. A Screen Time Campaign showcases a commercial prior to the movie, 30" spots at 40 screenings across the campaign.
Who's used it in the past?
This is a brand new opportunity for an advertiser to work with a partner with a proven track record for delivering a high volume of footfall at the events with a lot of the venues being sold out already. This would suit an upmarket advertiser looking to associate with this experience targeting ABC1's.
Features / Benefits
The Headline Sponsor will benefit from the following (all included in the price)
3rd Party promotion: Radio: LBC 97.3FM are the official media partner for Screen On The Green and included in this will be live reads promoting the event: i.e. "Screen on the Green, this Monday at Holland Park in association with "_______"
Print: All marketing promotion will include theheadline sponsor.
Sampling partner will also receive branding on all marketing material.