This idea is archived

LBC 97.3FM Breakfast Sponsorship with Nick Ferrari

Provided by Global Media & Entertainment
It's entertaining, accessible, energetic, engaging, compelling, intelligent speech radio

Tell us about the Opportunity / What is it?

Nick Ferrari occupies LBC radio's flagship breakfast show in the 7am to 10am slot. The idea is the opportunity to sponsor Nick Ferrari's Breakfast show. Nick's show is: Award winning (Sony Gold, Arqiva Commercial Radio Presenter of the Year); Opinionated and provocative but kind and compassionate; Controversial and compulsive but quick witted and flirty; No nonsense and respected; The perfect opportunity to be associated with the biggest personality on LBC!

What is the Marketing Objective?

Attaching a client brand to an existing programme, allows for the personality of each show to vary on the character of the presenter. Whilst these shows can not be endorsed, the brand will be able to create a strong link between a product and an LBC FM personality upon which a client brand can capitalise off-air.

How does it work?

The offer is available for a minimum period of 3 months Nick Ferrari is on air each Monday to Friday from 0700-1000 By sponsoring this show, the brand would receive 3 pre-recorded sponsor sweepers per hour per show per day (Monday - Friday) and 2 supporting sponsorship trailers (Monday - Sunday). They will also receive additional sweepers during the "Best of Nick Ferrari" on Sundays and 4 extra trailers at the weekends.

Who's used it in the past?

Past Sponsors has been: Sky and Samsung There were several promotions during the 3 year sponsorship of Nick Ferrari's Breakfast show

Features / Benefits

There are several benefits to sponsoring the Breakfast show. Namely: Great partnerships; Good fit endless opportunities to exploit; Long term; High Frequency; Evolving trust, shift in perception; Top of mind; Rotation of messages; Exclusivity, stand alone; Appointment to listen.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAverage audience of 106,000 35-54 yr old, upmarket Londoners
35 - 44
45 - 54
Female
Male
AB
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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