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Marketing Booths at Country Life Virtual Global Property Fair

Provided by Time Inc. UK
Country Life offer exhibit stands at their Virtual Global Property Fair, offering online access to an exclusive ABC1 audience.

Tell us about the Opportunity / What is it?

A Virtual fair is a trade show conducted entirely online with event organisers, presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. Technology has advanced to such a stage that these look and feel similar to their physical counterparts. Country Life use the leading provider of this technology, Unisfair. In order to maximise leads for people this will be an exclusive event limited to 20 booths. Visit www.unisfair.com and register. This will give you an idea of what a virtual fair looks like & how it can work.

What is the Marketing Objective?

Build awareness and network amongst an exclusive and affluent ABC1 audience.

How does it work?

The event will be marketed through Country Life, countrylife.co.uk and sister titles (possibly Fortune & Time). Clients register to attend. On the day normally circa 52% of registrations show up. Fair is live for 8 to 10 hours on chosen day, thereafter it is available to view for 30 days. Attendees visit stands and collect info, make contacts and view properties. If exhibitor chooses they can "live" man the stand and attendees can ask real time questions. Average attendee time at an event is 2 hrs 31 mins. International attendees account for 42% of attendees.

Who's used it in the past?

This is a new event.

Features / Benefits

* Cost effective way of gaining new leads and registrations. * Average leads generated per exhibitor is 348 * No costs in going/planning a show. * Easy to upload the information you want people to view and see. * Dedicated account manager to help you. * Exciting presentations by respected property experts throughout the day in the conference hall. * Brand value and visibility to an elusive audience who don't have the time to go to premium property shows. * A truly international audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage leads generated per exhibitor is 348
35 - 44
45 - 54
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Sep 09 - 16 Sep 09BUILD AWARENESSEXPERIENTIAL
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