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MEview and MEmusic on metro.co.uk

Provided by Metro (Associated Newspapers)
Sponsorship package available for MEview and MEmusic on Metro.co.uk. User generated video and music channel sponsorship packages

Tell us about the Opportunity / What is it?

This is a UK media first where content creators upload their user generated videos and audio clips on to metro.co.uk. All readers have to do is load a unique video which you think will appeal to the masses. Every time a viewer downloads a MeView/ MeMusic clip they are financially rewarded from each download and if a short advert (pre-roll) is attached, the advertiser. Where in most cases the retailer would get the cash, we pass 70% on to the creator. There is also the opportunity to sponsor a UGC competition hosted online and promoted in the paper.

What is the Marketing Objective?

To build awareness of your brand.

How does it work?

In paper per week: 1) In association with branding on national promo page, runs on Thursday. 2) 1 10x7 insertions at the foot of national colour promo page, occurs every other week. 3) Co-branding on MEview adverts based on 250scc per week at 40% of national colour prices. Online: 1) Sponsor branding in masthead on all MEview pages. 2) Ownership of all display advertising on all MEview pages. 3) 50,000 co-branded traffic drivers across Metro.co.uk. 4) 50,000 impressions ROS across Metro.co.uk for display ads.

Who's used it in the past?

Coors Light

Features / Benefits

In a recent issue of Marketing, Metro was named number 5 brand in the Top 10 Media Brands 2007. They said, amongst other things "Agencies have described the newspaper as 'vibrant and growing' and this year the title has increased both its circulation to 1.36m and its advertiser base" .Also on the list was ITV2, Facebook, Google, GQ, The O2 and Virgin Radio, so we're amongst good company. Metro.co.uk covers everything you would expect from a national newspaper's website - 24/7 rolling news, sport, entertainment info, reams of video in Metro TV - and a lot more. .

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kUrbanites: ABC1 18-44 year old city dwellers
16 - 24
25 - 34
35 - 44
Both
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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