This idea is archived

Odeon Director's Chair Sponsorship

Provided by Digital Cinema Media
Odeon Director's Chair presents a season of great films from around the world at an Odeon near you. You can be their sponsor.

Tell us about the Opportunity / What is it?

Odeon Director's Chair runs at 69 sites every Tuesday evening. Brands that sponsor this evening would gain solus on-screen activity as well as association with a major UK cinema exhibitor.

What is the Marketing Objective?

Brands that sponsor the Director's Chair would gain long term and relevant presence in Odeon cinemas, whilst reaching educated professionals and students.

How does it work?

Your brand message/sponsor credit can last for up to 8 minutes would run before the cinema credit which is directly before the film. You would have 100% share of the advertising shown, take advantage of the opportunity to reach a highly receptive audience

Who's used it in the past?

Directors Chair is a new concept and has therefore never been sponsored before- this is your chance to leave your mark on the minds of consumers!

Features / Benefits

Solus ad reel and sponsor credit. Advertising options at www.odeon.co.uk. Foyer support oppotunities available eg, Quad Posters, Counter Cards with leaflets and Standee in Foyer to be dispalyed on Tuesday evenings.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k35+ ABC1
35 - 44
45 - 54
Female
Male
AB
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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