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Re-Freshers New Year Popcorn

Provided by Popcorn Outdoor
Returning after their Christmas holidays with disposable income in their pockets, target 18-24yr olds in Unis and Music Venues.

Tell us about the Opportunity / What is it?

Opportunity to get the attention of students returning to University after their Christmas break via traditional paper 6-sheets and digital platforms. Being recession-proof and arriving back with bank accounts topped up, this is a key time to talk to them - constantly forming brand loyalties.

What is the Marketing Objective?

This campaign will persuade students to try/buy products and services, it will raise awareness of new product launches to this elusive audience sector. Also provides a great platform to increase sales of relevant products.

How does it work?

Using a combination of paper 6-sheets and interactive digital poster sites across over 130 locations nationwide, get your brand in front of tomorrow's professionals.

Who's used it in the past?

Wealth of brands from variety of industry sectors, including Warner & Paramount Films, Diageo, WKD, JD, Vodafone, Apple, Orange, T Mobile, 3 Mobile, Nokia, Sony Music, EMI and a whole host of others

Features / Benefits

There are few other contractors able to deliver so many 18-24 year olds with little - no wastage in the destinations on offer. We are happy to include free research should the client/agency wish to prove the effectiveness of this opportunity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k20 million 18-24yr old impacts during January
16 - 24Both
ABC1
Students
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Feb 14 - 28 Feb 14BUILD AWARENESS
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