This idea is archived

Sponsor hit US series- Prison Break

Provided by ids
UKTV Gold offers you the sponsorship opportunity of Prison Break . UKTV Golds Biggest ever acquisition.

Tell us about the Opportunity / What is it?

Associate you brand with the hottest new American racy drama- Prison Break, due to be shown on UKTV Gold, Michael Schofield (Wentworth Miller) is a desperate man in a desperate situation - his brother has been convicted of murder and is on death row in Fox River State Penitentiary.

What is the Marketing Objective?

Give your brand attitude- this is one the hottest TV series currently on our screens, don't miss your chance to become part of the action.

How does it work?

By sponsoring this programme you can build associations with one of the most exciting brands within our portfolio on Multi channel television, giving you the opportunity to create a great brand experience. We are offering 10" bumpers for each episode of prison break. Series one commences in March followed by series two in June, there will be 22 episodes in each series. There is also an opportunity to extend your brands communication through interactive elements, from competition spots and creating dedicated web pages.

Who's used it in the past?

This is a new opportunity, free from any brand associations.

Features / Benefits

This is a fantastic opportunity to get all year round TV presence and build real brand attitude via association with this brand new racy drama. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button. This increased interaction helps your brand to cut through the clutter and make even more of an impact in the minds of consumers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach a male ABC1 audience
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL29 Jun 07 - 01 Sep 07BRAND ATTITUDESPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service