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Sponsor Mankind: The Story Of All Of Us on History

Provided by Sky Media
A highly ambitious 12 hour television event that will redefine history as we know it.

Tell us about the Opportunity / What is it?

Sky Media & History Channel are pleased to offer the chance to sponsor ground breaking series 'Mankind: The Story Of All Of Us' which premieres in November. 'Mankind: The story of all of us' is a highly ambitious and ground-breaking 12 hour television event that will redefine history as we know it. It is the first TV series in a generation about those defining moments that changed history forever and made us who we are today. Produced by an Emmy Award winning team, it has an epic cinematic feel and will feature voice over work from famous talent.

What is the Marketing Objective?

The series is the ideal platform for a strong brand as the content is about exploration, learning and gaining knowledge. Each episode uses a different theme as it tells the evolving story of Man and can be used as part of the activation enhancing the link between Mankind and a brand.

How does it work?

Scheduling will run across History and History HD from the 1st of November to the 12th of December. The series will consist of 12 x 60 minute episodes, with 4 repeats per week and mid-season stacks and Christmas week repeats. Accreditation shall include Opening and Closing credits of 15 seconds and Break Bumpers of 2 x 5 seconds. Sponsorship credits will include 5 second sponsorship credits on each promotional trailer and banners on the History channel website. Content will extend across all History Channel platforms.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

HISTORY is the fastest growing channel among ABC1 Adults. HISTORY has experienced 7 consecutive quarters of growth, increasing its primetime audience by 65% in Q1 2012 vs. Q1 2011. HISTORY reaches the heavy book buying audience and heavy consumers of multimedia services and products.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Male, affluent, Business Decision Makers
25 - 34
35 - 44
45 - 54
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 12 - 12 Dec 12BUILD AWARENESSSPONSORSHIP / MEDIA
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