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Sponsor reviews of 2010 World Cup games on 12 local stations

Provided by RadioWorks Ltd
An opportunity to have a 10 second credit at the top and tail of every World Cup game review across 12 local radio stations.

Tell us about the Opportunity / What is it?

2010 will be the first world cup held in Africa and with its vibrant culture and passionate fans it is sure to be a colourful and exciting tournament. RadioWorks are currently offering brands the opportunity to be associated with the biggest sponsoring event of the year through sponsorship of eleven local radio station's game reviews from the 2010 World Cup. The reviews will be provided by the experts from TalkSPORT.

What is the Marketing Objective?

To be associated with the biggest sporting event of the year on a local / regional level.

How does it work?

Review of the games played, with the news of scores and scorers from EVERY game played in South Africa 2010. Three features a day will bring you up to date of all that days games, and which nations are winning or losing. A 10" credit at the top and tail of the feature will create a strong association with the brand and the respected World Cup output of talkSPORT The 30" promo trails each day will keep the association front of mind throughout the tournament

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Sponsorship of stations world cup game reviews - Famous talkSPORT experts present bulletins

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1.4 million adults | 8.2 OTH
25 - 34
35 - 44
All adults
Male
All
ABC1
C2
RADIO
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Jun 10 - 11 Jul 10BRAND ATTITUDESPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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