This idea is archived

Sponsorship of London's Number 1 breakfast show

Provided by Global Media & Entertainment
Sponsorship of London's Number 1 breakfast show. Mon- Fri, 6:00 - 10:00am.

Tell us about the Opportunity / What is it?

Wake up to London's #1 commercial breakfast show with Johnny Vaughan and Lisa Snowdon, with star guests every day and over 1.2 million listeners tuning in every week beating Radio 1's Chris Moyles in the capital. Unconventional without being shocking, Johnny and Lisa have succeeded in creating the most refreshing breakfast show in London, combining Johnny's razor-sharp wit and Lisa's girl-next-door charm, with a complete lack of pretension. The result is an energetic and naturally flowing show truly in line with the lives of Londoners.

What is the Marketing Objective?

Build brand awareness and perception with high frequency of various messaging.

How does it work?

Sponsorship of the Capital FM breakfast show is currently available to advertisers. On air consists of 3 x 10" sponsorship tags per hour and 10 x 30" sponsored programme trails run throughout the day Mon - Fri. Further online support with branding and article pages on the breakfast and homepage page sections. Sponsorship allows clients to deliver various key messges with high frequency. Daily and weekly features also exist for further editorial integration.

Who's used it in the past?

Aer Lingus, Monster.co.uk, Lastminute.com, BMI, Easyjet have sponsored the breakfast show in the past.

Features / Benefits

London's no. 1 commmercial show with a proven track record of ROI in term of research results. Reaching 3.4 million adults over 3 months with 48.4 OTH.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reaching 3.4 million adults over 3 months with 48.4 OTH
16 - 24
25 - 34
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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