Tell us about the Opportunity / What is it?
Simon Calder is THE leading travel journalist in the UK and currently travel editor of The Independent. As well as bringing his own passion and expertise to the show Simon also enlists the expertise of others in the travel industry, all of whom are on hand to answer listener queries, take their travel tips and advice and give the latest travel news and views.
A typical show would cover the following...
*Topic of the week e.g. Scanners at airports
*Destination of the week (including experts and guests)
*Currency Exchange and holiday weather
*Strikes, Storms and Scams
How does it work?
The sponsor of the LBC Travel Show will receive 6 credits per show on Sundays 1300-1500. The sponsor credits will include a brand mention and key message. Credits can be updated or changed as often as the client wishes.
The client will also receive 2 sponsorship trails per day containing client messaging and directing listeners to the show.
Who's used it in the past?
Past sponsors include Jordan Tourist Board and Tourism Ireland.
Features / Benefits
Listeners can phone in to talk to Simon Calder about their holiday and travel queries. This is an excellent opportunity to reach the upmarket, mature audience of LBC with the only radio programme dedicated to travel in the UK.