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TCM Crime Scene

Provided by Turner Media Innovations
Opportunity to partner with the only film and literature festival in the UK dedicated to the crime genre.

Tell us about the Opportunity / What is it?

Exciting opportunity to partner with the UKs only Festival dedicated to the genre of crime film and literature. Taking place over 4 days in London and regional cinemas, the Festival comprises of previews, retrospectives and family, TV and literature events. Special guests are invited to attend each year and in 2007 included Quentin Tarantino; Alan Parker and David Suchet. Sponsorship opportunities vary from a Main Sponsor to Media Partner. The partnership can be extended to include film channel TCMs on-air Crime Scene season.

What is the Marketing Objective?

To raise brand awareness To bring together the very best of crime film and literature and special guests to fans who would otherwise not be able to see this mixture over a dedicated week

How does it work?

TCM Crime Scene is a growing film festival that takes place in London in September but also reaches regional centres through a digitally relayed preview/premiere. This year the regional aspect was a preview of Deathproof and live digital interview with Quentin Tarantino to 13 regional cinemas. The Festival takes place over 4 days & each film and event is festival branded. Promotion starts four weeks prior with tickets on sale to the general public throughout this period. Depending on the level of support, sponsors are credited on all Festival print including TV spots.

Who's used it in the past?

The Times British Film Institute Film London

Features / Benefits

TV/Cinema - logo and tag message on ad that runs in participating cinemas and on movie channel TCM. Print: Ad space and logo accreditation in dedicated programme booklet. Logo on print ads, posters and on the dedicated website and newsletter promotions Opportunity to host a festival event or masterclass, promotional opportunities Further branding opportunities available if linking up to TCM Crime Wave season, a dedicated on-air film season with further TV coverage to increase brand awareness

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFestival audience 5k, reach=5 million through TV and cinema
35 - 44
45 - 54
Male
AB
CINEMA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
London29 Sep 08 - 30 Sep 08BUILD AWARENESSSPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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