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Backlit 96 Sheets to target affluent consumers across the UK

Provided by Clear Channel
Reach millions of wealthy commuters on our portfolio of Backlit 96 Sheets located in landmark locations across the UK.

Tell us about the Opportunity / What is it?

Clear Channel's collection of Backlit 96 Sheet panels are located on major arterial routes and city gateways, often housed within stunning structures. Locations are mainly within London but opportunities also exist at landmark sites throughout the UK. Reach an affluent target audience on high density travel routes.

What is the Marketing Objective?

Give your brand maximum exposure using our collection of iconic and highly visible Backlit 96 Sheet panels. Our prestigious locations provide the opportunity to create a spectacle of your brand, capturing wealthy commuters and customers as they travel across the country. Elevate your brand on high density routes and city gateways, becoming a fixture in the landscape and create a sense of awe around your brand with consumers.

How does it work?

Our vast selection of Backlit 96s dominate journeys in the busiest cities around the country and we can offer many locations to target wealthy consumers. Our opportunities surrounding Heathrow Airport include The Parkway and Chiswick Roundabout; reach business travellers in Canary Wharf and London City Airport; we provide exclusive access to Vauxhall Cross; gain high impact in central London locations such as Westminster and Blackfriars Bridge and we have further outstanding structures regionally such as the Millennium Arches in Birmingham.

Who's used it in the past?

Previous advertisers include: Barclays, T-Mobile, Renault, Virgin Media, Stella Artois, Budweiser, Adidas, Nokia, DFS and HBOS.

Features / Benefits

Backlit 96 Sheets can be bought as one-off sites to reinforce wider outdoor campaigns, or alternatively as a package to create maximum impact amongst a predominantly ABC1 audience. The Clear Channel Create Team would be happy to help enhance your opportunity; our special builds include 3D effects, cut-outs and LEDs within the panel. Our Backlit 96 Sheet locations comprise some of the most iconic and visually impactful sites in the UK, offering massive stand-out for your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 5 million impacts per month are possible
25 - 34
35 - 44
45 - 54
Both
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBRAND STATURE
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