Hungry Horse Use Till Receipt Voucher To Drive Footfall
Provided by Access Point
CASE STUDY: Hungry Horse offered a £5 food saving voucher on the Till Receipts at selected 99p Stores branches
What was the Challenge / Background of the Campaign?
There are seventeen Hungry Horse public houses within the Greene King Breweries central region. The client is a regular user of Till Receipt advertising following a recommendation to this form of marketing and Till Receipts are the only promotion they do in this area other than Head Office organised Divisional Marketing.
What was the Campaign Objective?
To increase awareness of the eleven Hungry Horse public houses covered by the campaign. To specifically target local diners. To increase visitor numbers and revenue.
What was the Solution?
The client used an advert designed by Access Points in-house team to offer '£5 off when spending £15 on food.' This offer went live in five 99p Store branches and was valid in eleven Hungry Horse locations within the Swindon and Oxfordshire areas. The voucher is used as a footfall driver to attract new and existing customers to dine at Hungry Horse public houses, resulting in incremental sales in food and beverages.
"We always use the artwork design services which is very good and the campaign is very easy to set up." Steve Besant, Greene King Breweries.
What were the Results?
Campaign results were tracked using voucher redemption. Each of the branches covered by the discount offer received between 5 and 10 vouchers per day on average during the campaign. The offer of '£5 off when spending £15 on food' was valid until the end of November 2014. The client reported a significant uplift in incremental food and beverage sales during the campaign period.
What were the Key Learnings of this Campaign?
The client felt the campaign had been effective in introducing new customers to Hungry Horse.
"We saw an uplift of business in the selected locations and would recommend Till Receipt advertising.
We are always happy with the results and there is a good demographic match between Hungry Horse and 99p Stores." Steve Besant, Greene King Breweries.