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CASE STUDY: TMi launch the new Ben 10 Micro collectibles

Provided by Turner Media Innovations
TMi maximised awareness of the product by exclusive association within Cartoon Network Ben 10 content and dedicated microsite

What was the Challenge / Background of the Campaign?

We launched manufacturer Corinthian's latest range of Ben 10 micro figurines with a massively successful campaign that included in-game advertising, a bespoke microsite, and a dedicated button on the Official Ben 10 site. We know: 89% of boys 5-12 now regularly access the internet, and games are the key driver for kids, with 74% of boys using the internet to play games; click through rates on in game ads are high - and kids play engaging games repetitively. Find out more...

What was the Campaign Objective?

They wanted: To launch the new Ben 10 micro collectibles, maximising awareness among the Ben 10 audience,

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11. Microsite generated 636,992 page views.
0 - 9
10 - 15
Male
Kids HH
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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