Target discount shoppers with Poundland stores

Provided by Access Point
Great targeted marketing opportunity. Advertise on Poundland store till receipts. Diverse customer demographic. Great ROI.
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Tell us about the Opportunity / What is it?

Our customers promote & market their products and services using major national retailers. Till receipt advertising is a fantastic way of getting your marketing message or discount voucher placed directly into the hands of thousands of Poundland shoppers every week. Poundland are the UKs largest single price retailer and are at the forefront of the ever growing discount sector. Using till receipts is a highly visible and genuinely inexpensive method of advertising to your target market, helping to drive sales and build brand awareness whilst delivering an impressive ROI.

What is the Marketing Objective?

Till receipt advertising directly targets Poundland shoppers with a specific offer or message. This form of advertising is proven to raise brand awareness and to generate sales by driving consumers directly to a business. For sectors including charities and public bodies / local councils, till receipt advertising can highlight a message directly to local people to efficiently target consumers for awareness campaigns. Results can be easily tracked to monitor ROI. Receipt retention and redeemable purchase incentives increase the longevity of a campaign.

How does it work?

Access Point has an exclusive nationwide partnership with Poundland to print marketing messages directly on to the reverse side of till receipts within nearly 1000 stores across the UK. Advertisements are highly visible and can include any offer, coupon or promotion for non-competing products and services. This proven direct marketing opportunity is a powerful way of raising awareness of your message that can easily be tracked for measuring ROI. We offer national, regional and local opportunities and a free design and artwork service.

Who's used it in the past?

Till receipt advertising is used by a whole range of clients, from independent businesses such as hairdressers, gyms and local attractions; to franchisees and large national brands. Key clients include Specsavers, KFC, Merlin Entertainments and the Public Sector. "Overall the campaign has been a success and has been value for money. Redemptions are as follows: Jul 704, Aug 694, Sept 981. Offer was a price point of £5.99 which equates to £14,250 driven to the top line. I must mention it was a hassle free campaign." Subway Franchisee

Features / Benefits

Our team can use detailed demographics to assist in store matching for the most effect campaign. Benefit from the shift in consumer behaviour and directly target potential customers in a choice of nearly 1000, high footfall Poundland Stores. The Poundland estate has a large geographical spread across the UK and offers your brand message exclusive exposure within a retail environment. Till receipt advertising has high redemption opportunities and a proven, measurable ROI. Increase brand awareness and experience an uplift in sales with this cost effective marketing message.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThousands of 99p store customers
All adultsBoth
C2
DE
DIRECT MARKETING
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, NorthAll YearBUILD AWARENESSSALES PROMOTION
SHOPPER MKTG
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