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Gamerbase - The digital way to reach Gamers nationwide

Provided by Admedia
Gamerbase are advanced gaming stations situated within HMV stores, located in the hearts of major cities.

Tell us about the Opportunity / What is it?

Admedia offers brands a unique and exciting chance to advertise to gamers digitally, through one of the UK high streets most popular retail stores - HMV. Located within the hearts of major cities, each store has a gaming area that offers a cutting edge, first class gaming experience to multiple players. It's through this unique environment that we can offer a wealth of digital advertising opportunities for brands.

What is the Marketing Objective?

Ideal for brands looking to attracting tech savvy 15-35 yr olds, our advertising opportunities will engage every player for a over 3 and a half hours.

How does it work?

Our digital offering comprises of 442 Digital Display opportunities across 80 HMV stores. HD Video Stream- Shown on large screens within Gamerbase stores & pods. HD Desktop Video - Shown whenever a customer logs in to a PC system (supercentres only). HD Screensaver - displayed constantly on each Gaming station (supercentres only). We also offer the opportunity to dominate Gamerbase areas with other branding such as A3 posters, Sampling & branded products. Plus! Digital Ad-On's, Social Media & Online: Inclusion on Facebook page & Gamerbase Website Banner ads.

Who's used it in the past?

Previous advertisers include Lynx, Twentieth Century Fox and Kellogg's.

Features / Benefits

'We've already had some great brands using Gamerbase including Twentieth Century Fox, Kelloggs & Lynx, all who took advantage of the unique digital creative opportunities. With the increase in stores and new advertising elements, Admedia Gamerbase is a fantastic way for brands to reach a captive, core male audience as well as take advantage of very long dwell times of over 2 hours per person. Our research tells us that half of these gamers are aged under 21- a notoriously difficult audience to reach in a credible way.'

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage Footfall 695,560 per week, Over 3750 unique players
16 - 24
25 - 34
Male
ABC1
Students
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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