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Increase the response of your inserts by 300%

Provided by The Specialist Works
Promote your brand with some of the biggest E-commerce brands in the UK. Including The White Company, Boden, Waterstones & Ocado

Tell us about the Opportunity / What is it?

Distributing printed media and samples alongside great brands that are home delivered is the most responsive Insert channel available - 300% more responsive than Newsstand. This opportunity also provides an environment that is enormously under utilised, therefore provides brands the opportunity to reach new consumers in a completely uncluttered environment. In addition, with the products being delivered "at home" this is a great environment for consumers to consider a brand, a promotion or indeed a sample to online buyers.

What is the Marketing Objective?

To drive consumption of printed media or a sample direct to online consumers "in home", with a near 100% open rate of the parcel.

How does it work?

Based on the demographic audience required / volume / and general campaign objectives, the appropriate distributions will be planned that will drive the highest level of response. EXAMPLE DISTRIBUTIONS: ABC1 YOUNGER ADULTS: Bohoo, Pretty Little Things, Brand Alley, SEE Tickets. ABC1 YOUNG TO MIDDLE AGE ADULTS: Amazon, Boden, The White Company, House of Fraser, Ocado, Direct Golf, Surfdome, Vertbaudet, Waterstones. The Insert House can also run creative, print and fully manage the insertions into the distributions.

Who's used it in the past?

Please contact The Insert House for details of previous advertisers.

Features / Benefits

- A responsive / unique environment of receipt - delivery alongside consumers products ordered online - Highly targeted to specific demographic groups - Currently hugely under-utilised or not even used, by a huge number of industry sectors that would benefit from this amazing opportunity - A cost effective approach of reaching consumers alongside fabulous brands and home delivered media - There are a number of E-Commerce brands available to distribute covering the whole demographic spectrum. Including Amazon, Debenhams, House of Fraser, JD Williams & VERY.co.uk

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach dependent on campaign
All adultsBoth
All
DIRECT MARKETING / INSERTS / LEAFLETS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSEDIRECT MARKETING
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