This idea is archived

Interact & Engage With Customers In Bars, Clubs & Restaurants

Provided by Twelve Six Media
Give your customers that "Wow" factor with Innovative, Interactive & Engaging Advertising Opportunities in highly visible areas.

Tell us about the Opportunity / What is it?

Use our Digital screens, Projection technology and video walls to engage and interact with customers using touch and movement. Advertising can be projected on to walls, floor, ceilings and even bar tops and table tops to maximise visual impact. Touchscreens can also offer additional experiences for those who interact and can display live Facebook and Twitter feeds to encourage customer contact. Ads can make use of QR codes, Near Field Communication (NFC) and Bluetooth to interact with customer's mobile phones enabling them to purchase directly from our screens.

What is the Marketing Objective?

An excellent opportunity to build brand awareness and use our displays as an additional point of sale to increase sales as customers can buy direct through our screens via their mobile. Our unique & innovative displays can give customers that "wow" factor and the interaction methods ensure a longer dwell time. Social networking feeds can be displayed to keep customers up-to-date with latest news and can increase awareness as more customers "Like" and "Follow" your pages. Special incentives can also be given for people who "Check In" using our screens.

How does it work?

Content (either provided by you or created by us) is displayed on a variety of different screens/surfaces in high footfall areas such as dancefloor, on walls, behind the bar or even on the bar itself - anywhere really - even floating in midair! Movement & touch sensors can trigger various effects and enables customers to interact with your ads, move certain content to be around the screen, view menus, select options or enter data. QR codes (scan-able barcodes for mobile phones), Bluetooth and Near Field Communication (NFC) can also be used to further interact with your ads.

Who's used it in the past?

This is a brand new opportunity - ideal for drinks manufacturers looking to promote their products at point of sale. Previous deployments have seen drinks manufacturers such as Absolut promote their brand using FogScreens, Audi and BT have advertised on Interactive Bars, LG, Sony and Haribo have advertised on Interactive Floors. Our interactive campaigns are also perfect for retailers as we can enable customers to purchase directly from our ads with their mobile phone or through the screens itself!

Features / Benefits

Create a "Wow" factor - Advertise on any surface (floor, ceiling, behind the bar, on the bar counter, tables, LCD screens, large projection screens, even in mid-air with FogScreen!) - Interact with your ad by touch and movement - Additional Route To Market as customers can purchase direct from your ad - Display live feeds from Social Networking sites to increase feedback and gain "Likes" and "Follows" - Retrofit our touchscreen technology to your existing screen network.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2,500 people daily per venue. Males & Female Adults
16 - 24
25 - 34
Both
Students
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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