This idea is archived

Make your sponsorship heard! Traffic and Travel on Heart 106.

Provided by Global Radio
The biggest and best known sponsorship vehicle on London's number one commercial radio station!

Tell us about the Opportunity / What is it?

Sponsorship of the Traffic and Travel gives a client huge impact across the station in key day parts such as Breakfast and Drive time. The sponsor will receive a short credit with every bulletin, creating a valuable association with the sponsorship property.

What is the Marketing Objective?

The Traffic and Travel gives Londoners valuable, relevant information which facilitates their journey to and from work. The sponsor benefits from the halo effect of the sponsorship and gains high impact coverage and a huge share of voice as a result.

How does it work?

The sponsorship runs in Breakfast and Drive time, Monday to Friday between 06:00 - 09:00 and 16:00 - 19:00. The sponsor receives 90 10" credits per week , each carrying a short branding message. Previous sponsors have utilised this vehicle to convey tactical messages and have changed straplines over the course of the activity to keep the association fresh. There is a minimum committment of 13 weeks for this property.

Who's used it in the past?

The Evening Standard

Features / Benefits

Strong association with a major sponsorship which over a minimum term of 13 weeks will generate huge share of voice for the sponsor

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearDRIVE PENETRATIONSPONSORSHIP / MEDIA
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