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Partnering Your Brand with the Next Blockbuster Movie!

Provided by Digital Cinema Media
Providing mutually beneficial promotional alliances between film and brands in the UK and/or Internationally

Tell us about the Opportunity / What is it?

Formed in 2006, Carlton Film Promotions (CFP) is a new addition to the Carlton Screen Advertising family. Carlton Film Promotions specialise solely on partnering the right brands with the right films and we pride ourselves on being experts in this field. CFP's partners benefit from our unique positioning in the film promotions market. (See website for more details).

What is the Marketing Objective?

Carlton Film Promotions main objective is to successfully promote both brand and film in association with one another.

How does it work?

Mitsubishi partnered with Rocky Balboa to promote their L200 truck. This promotional partnership involved the sponsorship of ITVs ‘Fight Night’ where viewers were invited to text in to find out more about the Mitsubishi L200 & Rocky Balboa - response rates were higher than any previous sponsorship on ITV! To compliment this sponsorship, Mitsubishi also booked the Silver Spot around Rocky Balboa screenings. Press ads also ran and promotional materials were displayed throughout all Mitsubishi dealerships. Please see attached PDF for the full details of the promotion.

Who's used it in the past?

Recent partnerships include, Rocky Balboa & Mitsubishi, The Grudge 2 & Thorpe Park and others.

Features / Benefits

Specialising solely on partnering the right brands with the right films and we pride ourselves on being experts in this field. We hold a passion for today’s movie industry and with our well established relationships with distributors, brands, media agencies and exhibitors - we offer a fully-rounded and effective promotional proposition. CFP are currently looking for partners for the 2008 blockbuster, Speed Racer, please contact the team if you are interested.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsChildren and Adults
0 - 9
16 - 24
35 - 44
Female
Male
AB
ABC1
CINEMA
MOBILE
ONLINE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSALES PROMOTION
SPONSORSHIP / MEDIA
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