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Screentime opportunities with DCM's Christmas Packages

Provided by Digital Cinema Media
Engage your Customers this Christmas with one of our two great Christmas Packages - Family Package & Youth Package

Tell us about the Opportunity / What is it?

Get your brand in front of consumers this Christmas with our Family Package - delivering to a family audience of up to 9 million industry impacts - running with upcoming blockbusters like A Christmas Carol 3D, Where the Wild Things Are, Planet 51 3D and Alvin and the Chipmunks - The Squeakquel. Get your brand in front of consumers this Christmas with our Youth Package - delivering to a youth audience of up to 13.2 million industry imapacts, and running with upcoming blockbusters such as 2012, The Twighlight Saga:New Moon, The Men Who Stare At Goats and Avatar 3D.

What is the Marketing Objective?

- Connect with a specific target audience - Raise brand awareness - Associate brand with hugely successful films

How does it work?

Screentime opportunity during the Christmas Season, a selection of films during December, which target either a youth (15-34 year old) audience, or a family audience.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Family Package: - Great for targeting the whole family -Two thirds of 7-14 year olds go with their parents - A favourite leisure time amongst 93% of 7-14 year olds. Youth Package: -Great for targeting 15-34 year olds - 88% of 15-34 year olds say that cinema is the activity they enjoy doing the most -63% of heavy cinemagoers are light TV viewers

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsYouth audience of up to 13.2 million industry imapacts
0 - 9
16 - 24
Female
Male
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Dec 09BUILD AWARENESS
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