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Special discount on a 4 week cinema campaign during September

Provided by Pearl and Dean Cinemas Ltd
September Movie Magic - a fabulous offer on a four week campaign with all adult films this September with Pearl & Dean!

Tell us about the Opportunity / What is it?

We are offering a very special discount on a 4 week national cinema campaign with Pearl & Dean Cinemas. The campaign will guarantee 4.8m admissions in the following fantastic films: Julia Robert's new movie Eat, Pray, Love based on the best-selling novel and Johnny Depp starring in The Rum Diary. Also featuring new comedies including The Other Guys with Will Ferrell and Mark Wahlberg, Dinner for Schmucks starring Steve Carrell and The Switch with Jennifer Aniston.

What is the Marketing Objective?

A four week campaign in September will reach a guaranteed 4.8m adults.

How does it work?

A 30" commercial will be broadcast before all adult films across the Pearl & Dean network including multiplex cinemas such as Vue and Showcase and in a number of independent cinemas such as the Curzon cinemas.

Who's used it in the past?

Regular users of cinema screentime include Sky, COI, Orange, Diageo and Honda.

Features / Benefits

This package offers dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach. The audience choose to go to the cinema and because cinema is an opt-in medium, your brand reaches a relaxed and receptive audience who are in an anticipatory frame of mind. The big screen also offers dramatic creative impact where audiences can relax and fully engage with the on-screen action.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kSept '09 cinema admissions stood at 9.7million
16 - 24
25 - 34
35 - 44
45 - 54
Both
All
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Sep 10BRAND STATURE
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