Sponsor the Weather on LBC 97.3 - reaching an upmarket audience

Provided by Global Radio
Weather Sponsorship is an opportunity to own the most high frequency station feature, a real appointment to listen.
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Tell us about the Opportunity / What is it?

LBC is aimed at upmarket, mature, intelligent consumers. LBC weather gives listeners an up to day forecast for the day ahead at key times across the day. The weather is presented by the station's news reader to give Londoners the most relevant up to date forecast. The weather is one of the most listened to and influential features on the station. Sponsorship of LBC Weather is currently on offer.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with an upmarket, mature audience.

How does it work?

The sponsor will receive 1 x credit an hour at the top of the hour this will be live read by presenter 24 hours a day 5 days a week.

Who's used it in the past?

This is a brand new opportunity on LBC.

Features / Benefits

The sponsor of this opportunity will receive a high frequency brand message across all dayparts all week. LBC 97.3 FM offers a compelling platform with great flexibility for programming and advertising alike.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsLBC reaches 930,000 15+s in London and has a market of 6.3%
35 - 44
45 - 54
Both
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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