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Sponsorship of The Amazing World of Gumball

Provided by Turner Media Innovations
Turner Media Innovations & Cartoon Network are offering an advertiser the opportunity to sponsor this brand new comedy show.
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Tell us about the Opportunity / What is it?

Turner Media Innovations and Cartoon Network are pleased to offer an advertiser the opportunity to sponsor the brand new comedy animation show, The Amazing World Of Gumball. An animated sitcom for kids where the extraordinary is ordinary. The series launches for its first ever run on UK TV in September 2011. As our flagship comedy programme, the show will air within the well-established comedy block, Laughternoons, which airs daily at the peak 4-5pm time. Sponsorship of The Amazing World of Gumball is currently on offer to advertisers.

What is the Marketing Objective?

Excellent opportunity to partner with Cartoon Network and build brand awareness with a highly receptive audience.

How does it work?

The show will be scheduled with a single new episode at the same day & time each week, with repeats running at various other times. The show sits in a half hour timeslot meaning there is one centre break with sponsored bumpers as well as the standard Opening and Closing credits around the show. Sponsorship packages are bespoke and tailored to the needs of the brand, but large sponsorships of Cartoon Network programming are normally accompanied by online display advertising and an engaging microsite on cartoonnetwork.co.uk.

Who's used it in the past?

This is a brand new opportunity for brands however previous advertisers on Cartoon Network include: LEGO and Tesco, a campaign which brought together a key toy producer and a major retailer in a sponsorship deal which will benefit all parties; Kinect for XBox 360, which included bespoke Cartoon Network channel idents, running alongside roadblock spots which educated the viewer about the product capabilities.

Features / Benefits

We search far and wide for the most exciting and entertaining cartoons out there, and add brand new shows every year. Cartoon Network is the home of the newest, action-packed cartoons and animated adventures! Sponsorship of The Amazing World of Gumball is a great opportunity for a brand to partner with Cartoon Network and build a strong association with the values of the channel as well as the ethos of the series and grow awareness amongst our audience.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCartoon Network audience: kids aged 6-11
0 - 9
10 - 15
Both
Main Shopper
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 12BUILD AWARENESSSPONSORSHIP / MEDIA
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