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Unique opportunity to sponsor the 'Just My Luck' film Premiere!

Provided by Twentieth Century Fox Ltd
Sponsor the record breaking film premiere of Just My Luck starring Lindsay Lohan - 5 simultaneous premieres accross the UK!

Tell us about the Opportunity / What is it?

A unique and exclusive invitation to the teen Premiere of the year! Become the headline sponsor of a record breaking event, which is more than just a one-off Premiere - a totally unique five Premieres in 24 hours; Dublin, Glasgow, Manchester, Cardiff and London! Just My Luck is a romantic comedy set in New York starring Lindsay Lohan and Chris Pine featuring pop sensation McFly. The story is about the luckiest woman in the world. However when she kisses the struggling Manager of McFly, she swaps her good for good fortune for his bad luck and her life becomes a living hell!

What is the Marketing Objective?

The positioning of the film is young, trendy, fun and funky with a teenage feel good factor. Give your brand attitude by partnering wih the teen premiere of the year!

How does it work?

The premiere marathon takes place on Sat 1st July and Sun 2nd July 06 and a live finale concert from McFly at the Odeon Leicester Square. There is two tiers of sponsorship packages available: Platinum sponsor/ Exclusive Presenter and Gold Sponsor/ Premium Presenter. Depending on the level of sponsorship you will have access to a range of branding & sampling opportunites, advertising rights, tickets and photography. Including, brand logo on all 5 venues, tickets and signage on night of event, “meet and greet” with talent in London and use of film key art imagery

Who's used it in the past?

Previous sponsors of Twentieth Century Fox premiers include; Diet Coke partnering with Down With Love, Becks with Dodgeball and Orange with Star Wars: Revenge of the Sith. Although this will be the first time we offer full partnership with a five tier premier of this scale!

Features / Benefits

The event will smash the UK Premiere Record held by Will Smith (3 Premieres in 24 hrs), creating press coverage and hype. Its more than just a one-off Premiere - a totally unique event with five Premieres in 24 hours. Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMassive PR value and coverage (2900 attendees)
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 06 - 02 Jul 06BRAND ATTITUDESALES PROMOTION
SPONSORSHIP / MEDIA
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