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XFM Manchester Breakfast Sponsorship.

Provided by Global Media & Entertainment
With laughs, chat and the best new music, Tim Cocker brings Breakfast to Manchester every morning between 6 and 10.

Tell us about the Opportunity / What is it?

Positioned at the leading edge of mainstream taste, Xfm's 11-year heritage gives it a unique place in music culture. The product is a credible mix of the best new music and classic Xfm tracks, supported by approachable and informed presenters. Global Radio are offering brands the opportunity to sponsor the Xfm Manchester Breakfast show, presented by Tim Cocker. The strong Xfm brand provides a proposition for advertisers who want to reach an elusive and pure ABC1, male, 15-34 audience.

What is the Marketing Objective?

Deliver a high frequency brand message at the most popular key point of the day.

How does it work?

Tim Cocker will be waking up Manchester from 6:00-1000 am weekday mornings with music that matters to the XFM audience, guests from the world of the indie revolution, the best chat, exciting competitions and the best music to get Manchester moving! The sponsor will receive 11 x 10" tailored sponsorship credits which will play out during the breakfast show each day across Manchester Monday to Friday. 5 x 30" promotional trails will run out across all other day parts to support the sponsorship.

Who's used it in the past?

Yahoo and BT have previously sponsored Xfm breakfast programming.

Features / Benefits

The sponsor of this opportunity will receive a high frequency brand message at the most popular key point of the day. Sponsorships allow flexibility of messaging as creative taglines can be changed to reflect different messages the sponsor would like to convey. This opportunity provides a proposition for advertisers who want to reach an elusive and pure ABC1, male, 15-34 audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach of 151,000 listeners.
16 - 24
25 - 34
Male
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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