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CASE STUDY: TMi showcase the new FIFA 08 game.

Provided by Turner Media Innovations
EA Games used TV and online to showcase the key attributes of the FIFA 08 game to kids aged 6-11

What was the Challenge / Background of the Campaign?

EA Games wanted to use TV and the web to showcase the key attributes of the FIFA 08 game. Turner Media Innovations created a 60-second on-air spot showing the game in all its glory - and inspiring kids to shoot off to our FIFA 08 microsite. Our FIFA microsite got kids voting for their favourite footie tricks - and gave them a shot at winning a PS2. We drove traffic to the site with a 60-second showcase for the game. Find out more...

What was the Campaign Objective?

To showcase the key attributes of the FIFA 08 game. Turner Media Innovations created a suitable campaign to do this as we know that for kids, 1 in 5 internet visits are made while they're watching TV.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11.
0 - 9
10 - 15
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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