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Film Preview Sponsorship Package

Provided by Digital Cinema Media
Carlton Screen Advertising has an opportunity for brands to sponsor anticipated family film products.

Tell us about the Opportunity / What is it?

Gain solus exhibition with the most anticipated family film products that will be screened either the weekend or the day before the film release. This sponsorship package is run across all Odeon and Cineworld cinemas.

What is the Marketing Objective?

Be the first to associate your brand with the most anticipated family film products of the year... (Please see attached presentation for information regarding the preview admissions.)

How does it work?

A maximum of 8 minutes of advertising time in a solus ad reel with these previews will ensure an impactful and memorable presence of your brand to the target audience.

Who's used it in the past?

Fruit Shoot successfully sponsored national preview screenings of The Incredibles. They also took advantage of other cinema opportunities by incorporating sampling along side the sponsorship activity.

Features / Benefits

9 of the top 20 grossing films of all time are kids films, so coverage of family audiences will be high. Sponsorship of family preview films ensures an excellent and impactful short term campaign with the opportunity to add value and raise brand profile.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsYoung Families
0 - 9
35 - 44
Female
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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