Till Receipt Advertising At Homebase

Provided by Access Point
Excellent marketing opportunity to advertise on the reverse of Homebase till receipts.
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Tell us about the Opportunity / What is it?

Access Point offer effective marketing solutions and specialise in placing your company in front of thousands of customers at high profile retail destinations. Till receipt voucher advertising offers a great opportunity to place your message onto the reverse of retailers till rolls to raise brand awareness/generate sales. Homebase has over 250 large, out-of-town stores throughout the UK and Eire and is recognised for offering style and choice. Till receipt advertising offers an effective and inexpensive way of placing your message directly into the hands of their customers.

What is the Marketing Objective?

To directly target Homebase shoppers with your latest offer. Till receipt advertising is proven to raise awareness of a product or service and most importantly to increase sales. Offering special offer discounts/coupons drives customers numbers and results can be easily tracked to monitor ROI. Exclusively to Homebase, till receipt campaigns can now been combined with an experiential activity or store promotion to furher increase your reach and presence.

How does it work?

Access Point has a nationwide partnership with Homebase to exclusively print directly on to the reverse side of till receipts in over 250 Homebase stores across the UK and EIre. Advertisements can include any offer, coupon or promotion for non-competing products/services. A free in-house design service for your full colour advert will ensure your right message is seen by the right audience, at the right time. This proven direct marketing channel can transform your discount or incentive into a powerful marketing message that can be accurately tracked so ROI can be monitored.

Who's used it in the past?

Till receipts are used by small local businesses, franchises, national companies and the public sector. Many businesses have enjoyed great success with campaigns resulting in dramatic increases in sales, awareness and business growth. "From the 1st day our advert was distributed on the back of Homebase receipts we saw an increase in footfall at the restaurant. This form of advertising has certainly worked well for us." David Peoples, Antrim Park Table Table. Key industry types include leisure & attractions, the motor industry, fast food, restaurants & the public sector.

Features / Benefits

This opportunity is suitable for companies looking for local, regional or national coverage, wanting to reach a demographic that is high in "Wealthy Achievers" and "Comfortably Off" (Acorn - CACI 2000). A four week till receipt promotion, nationally across UK Homebase stores will deliver your message into the hands of almost 5m customers. Coupled with an enticing offer, Till Receipt adverts can be used to increase brand awareness and drive measurable uplift in sales; making this a cost effective marketing strategy with high redemption opportunities and a measurable ROI.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kHomebase Customers - Every Purchase
All adultsBoth
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All YearBUILD AWARENESS
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