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Entries Now Open For The Digital Cinema Media Awards 2016

Provided by Digital Cinema Media
Celebrating and rewarding the best advertising work showcased in cinema by the media industry over the last year.

Tell us about the Opportunity / What is it?

The awards, which are now in their second year, are held in conjunction with Campaign. There are six award categories and one overall Grand Prix for the most effective and forward-thinking campaign of the last year, which Starcom Mediavest Group won for their work for Heineken at the inaugural Awards ceremony in 2015. This year a new award has also been announced, the 'Best 'marketing for good' cinema campaign', to recognise campaigns that have delivered a tangible and lasting impact for good.

What is the Marketing Objective?

The Digital Cinema Media Awards recognise the very best in cinema advertising, campaigns with the wow factor that truly engage and influence people through the unique, uncluttered cinema environment. Last year set the bar high in terms of quality of entries but DCM are confident they can surpass that this year and they hope the industry will be keen to show off how they've used cinema to produce outstanding results for brands.

How does it work?

The 2016 Judging panel will be chaired by Claire Beale Editor-in-chief at Campaign & consists of a selection of senior industry professionals. The award categories are: - Best use of dynamic targeting in cinema - Best use of cinema in an integrated campaign - Best long-term cinema campaign - Best newcomer to cinema - Best use of innovation in cinema - Best 'marketing for good' cinema campaign. The awards are free to enter and the judging takes place on 5 September with winners announced on 22 September at a red carpet ceremony at the Ham Yard Hotel.

Who's used it in the past?

Past winners include: Mini at the Movies, Mini, Vizeum Celebrating Edna on Mother's Day, Camelot, Vizeum Open your Cities, Heineken, Starcom Mediavest Group Meerkat Movies, Compare The Market, MEC Volkswagen & Independent Cinema, Volkswagen, MediaCom Should've Gone to the Movies, Specsavers, Manning Gottlieb OMD Small Victories, Nuffield Health, MediaCom All-Inclusive Family Cinema Ticket, First Choice, MediaCom CINIME & Xbox Forza Horizon 2, Live Gaming Xbox, Dentsu Aegis Network Open your Cities, Heineken, Starcom Mediavest Group

Features / Benefits

Cinema continues to deliver for advertisers and is becoming an essential part of AV schedules, proving an effective way for advertisers to really build incremental campaign reach and maximise ROI. So why is now the right time for the Digital Cinema Media Awards? Simply put, in today's multiscreen, multiplatform world, cinema offers brands an opportunity to reach a highly engaged, captive audience in a powerful, immersive environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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